Write a paper on a company of your choice and discuss the marketsegmentation within that industry along with the target market forthe company and the selection process for that target market.Required Elements: Word length 1500-1800 words. Includedemographic, psychographic, geographic, and behavioralcharacteristics for the selected company. A positioning statementfor the company with careful consideration of their brand andstrategy. Include both introduction and conclusion. Use of bothreading references and two (2) external research resources. Paperis consistent with APA guidelines.
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