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Marvel Prep Questions:
Discussion
What are the key components of a core competency?
With the benefit of hindsight, what is Marvel’s core competency?
What are Marvel’s many products that it can be applied to? How is it applied to them?
Back at the beginning of the case, Marvel was owned by Perfect Film. What was its synergy with Marvel? Why did it own Marvel?
Marvel was also owned by Perelman. What was its synergy with Marvel? Why did it own Marvel?
Complete the following table, using Table 1 in the case:
Year
Operating Income
Debt/Equity
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
Complete the following table: Segment Operating Margin for Marvel, 1998-2007
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
Toys
Publishing
Licensing

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