Key figures for the recent two years of both Research In Motion and Apple follow. Research In…

 
   

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Key figures for the recent two years of both Research In Motion and Apple follow.

                     Research In Motion                                             Apple

($ millions)                                          Current Year       Prior Year            Current Year                       Prior Year

Net income . . . . . . . . . . . . .          $ 2,457                 $ 1,893                 $ 8,235                                 $ 6,119

Net sales . . . . . . . . . . . . . . .          14,953                  11,065                  42,905                                  37,491

Current assets . . . . . . . . . . .         5,813                     4,842                     31,555                                  30,006

Current liabilities . . . . . . . . .         2,432                     2,115                     11,506                                  11,361

Required

1. Compute profit margins for (a) Research In Motion and (b) Apple for the two years of data shown.

2. Which company is more successful on the basis of profit margin? Explain.