In a recent article in the New York Times, Jeff Zucker—CEO of NBC-Universal—described the digital…

 
   

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In a recent article in the New York Times, Jeff Zucker—CEO of NBC-Universal—described the digital age as one ‘‘trading analog dollars for digital pennies.’’13 Discuss this comment from the viewpoint of each of the following:

a. A music company executive

b. A consumer

c. A TV executive