EXERCISE 12–20 Dropping a Product Line [LO2]
A doughnut shop makes three basic types of doughnuts: cream filled, chocolate filled, and jam filled. The doughnut shop manager is analyzing the product mix and has collected the follow- ing information:
The fixed costs are unavoidable and are allocated to each doughnut type based on the quantity produced. The doughnut shop has excess capacity. Required:
1. Which product should the doughnut shop promote if the promotion will result in an increase in sales of 50 dozen of the promoted product?
2. Should the jam-filled doughnuts be dropped from the product line? Why or why not?
3. How does the decision to drop the jam-filled doughnuts change if the shop is currently producing at capacity?