E-Commerce/Internet: Balanced Scorecard, Analytics, Metrics Performance Metrics and Balanced Scorecards paper with only
2-3 references Thanks in advance for your assistance
This week, compose a 2-3 page essay defining and examining
Performance Metrics and Balanced Scorecards as they relate to e-commerce and
e-marketing Revolve your essay around the following prompts:
1 What is the Balanced Scorecard and how do companies use
it in e-business?
2 How does the Balanced Scorecard help e-business examine
results? Would you recommend that e-businesses also look at results form a
3 What are several types of social media engagement
4 What are three ways of collecting Web analytics?
Compose your essay with a title page, introduction,
conclusion and 2-3 references cited in text and in the references section
Frost, R & Strauss, J,(2012) E-Marketing (6th ed)
New York: Prentice Hall