Company A has a return on assets of 8% but a return on common shareholders equity of 15%. Company B.

Company A has a return on assets of 8% but a return on common shareholders equity of 15%. Company B has the same return on assets of 8% but a return on common shareholders equity of 9%. How can both of these companies, neither of which has any preferred shares, have the same return on assets but a different return on common shareholders equity?

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