Chipotle Mexican Grill
Section One – Executive Summary – 5 points.
Outline the key findings, challenges, and recommendations in summary form (1 page). This should include a strong use of terms learned in class (e.g. “competitive advantage”). Compare the Chipotle Mexican Grill with YUM! Brands, Inc. and Del Taco Restaurants, Inc.
Section Two – Introduction/Background – 5 points.
Answer the questions:
When did they start/history?
What is their primary business? (and briefly describe the industry)
Who are its main competitors?
Be concise and precise. (don’t copy/paste off its website or Wikipedia.)
Approximate page length = 1 page.