Bob Leno, a business student, is working on a case for one of his classes. The company in the case..

Bob Leno, a business student, is working on a case for one of his classes. The company in the case needs to raise cash to market a new product it has developed. His roommate Saul Cain, an engineering student, takes one look at the company s statement of financial position and says, “This Company has an awful lot of goodwill. Why don t you recommend that they sell some of it to raise cash?” How should Bob respond to Saul?

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