Marketing in Action Case Study: Case studies are attached
Brief summary of the case and then answer the following questions: 2-page written case analysis paper (12 point font, double
spaced). Just need 3 cited references.
Chapter 9: BMW (5 th paper)
1. How does BMW segment its consumers? Why does this work for BMW?
2. What does BMW do well to market to each segment group? Where could it improve its marketing
3. Should BMW ever change its tagline, “The Ultimate Driving Machine”? Why or why not?